Whether you are an established business looking for a fresh look or some service, or a new business needing to get your name out there, we can help! No matter what your business is or how long you have been around, everyone needs to maintain their customer base and continue to attract new customers. Your signage must tell the public who you are, where you are, and what you do, all while being attractive and easy to maintain. We take pride in being able to educate our clients on how quality signage is so important to their business or organization and on the different types of signs and solutions that are available. Signs provide continuous advertising for your business, and will work for you 24 hours a day, 7 days a week. Please get in touch with us at (780) 475 – 6166 when you need any type of signage for just one location or a complete rebranding program for your multi-location business. Our friendly, committed, and professional service is here to help you grow your business!
Your brand is not just a logo, but an entire experience that affects whether or not customers will remember you and decide to do business with you. It should permeate everything you do – websites, magazine and newspaper ads, billboards, sales promotions – and your signs.
Types of Signs and Sign Terminology
Flat cutout letters
Dimensional letters cut from a broad sheet of metal or composite.
The electrified structure that secures and powers fluorescent lamps.
A freestanding, low-profile ground sign.
The area above the entrances to a tenant spaces in a multi-tenant complex where the tenants can post signage specific to their occupancy.
Sign mounted to a building so that it provides information while also serving as shelter. Or signage, usually a vinyl application, affixed to existing awnings.
Building-mounted sign installed perpendicular to the fascia of the building (appropriate mounting for double-faced sign).
Signage with two fronts, hung so that the message can be seen from either side. Used in pylon, monument, or projecting signs. These can also be single-faced.
Sign fashioned from continuous hollow tubing bent in the shape of letters or images, filled with gases that glow when an electrical current is passed through the tubing.
Signage that helps drivers and pedestrians to navigate a given location or event, whether interior or exterior. For example, parking signs, signs featuring destinations with arrows, etc.
For electrical signs, the enclosure that holds sign elements, which may also be the structural element that is mounted on a wall or other support element.
Electrical equipment that takes available voltage and current at a site and converts it to the levels required by elements in the signage.
As with directional signage, that which assists viewers or travelers in finding their way to a destination, typically found in malls, airports, large stores, museums, schools, commercial/professional buildings, etc.
Message centers or digital boards
Variable message sign controlled by computer or other off-site means, allowing message to be updated from a remote location, using computer software or other technology to automate the messages delivery schedule.
Time and temperature display
An electrified sign with a variable lighted message showing the current time interchanged with the current temperature, often displayed as elements in larger signs created for banks, corporations, institutions, or organizations.
Freestanding or pylon signs
Signage installed on posts or other supports that are not attached to any building or structure. A sign that stands on its own. This type of sign could be used for an individual organization or could be for a multi-business complex and have a number of “tenant” panels. A pylon sign could also contain a message center/digital board as well.
Lettering or logo image cut through the sign face and backing material and mounted or inlaid so the sign looks as if the lettering or image had been pushed through, up, and out of the sign. Sometimes push-through lettering is backlit through the sign, or the fascia of the lettering is translucent to allow lighting the imagery from behind.
Three-dimensional letters, often hollow, and may or may not incorporate a light source within. Channel letters are aluminum or plastic “cans” shaped into letter forms. The term “return” refers to the sides of the can and “face” means the surface seen by the viewer. The cans are most commonly made from aluminum but can be made of a molded polymer (plastic) can that is recyclable, flame-retardant, and resistant to salts, acids, and oils. Channel letters are mounted either individually on the wall or are mounted to a “raceway” (metal frame) which is mounted to the wall. Internally lit channel letters are sometimes called front lit channel letters. The cans have the open side facing the viewer but the face has a colored acrylic face so none of the electrical workings show. The lighting inside the can is diffused and lights up the face of each letter evenly. Back lit, halo lit, reverse pan and reverse lit channel letters are all the same thing. The “reverse pan” refers to the fact that the open side of the can faces the wall. The viewer sees a solid face which can be any color. Reverse channels can be used without any illumination. Reverse lit, back lit, and halo lit refer to the illumination coming from behind the letter rather than from the face of the letter. The channel letters are mounted off the wall with studs or a raceway so the lights inside the can cast a glow around each letter from the back. Front / back lit channel letters combine internally lit with back lit illumination. They create a very striking illuminated sign.
Surveys, such as one commissioned by FedEx Office, in conjunction with Ketchum Global Research & Analytics, measured the importance of signage and its impact on consumers as they decide whether to visit your place of business, make a purchase and more, and another by the Economic Center, University of Cincinnati, measured the impact of signage on business owners in different industries.
The surveys found that
- Nearly 76% of consumers (8 in 10) said they had entered a store or business they had never visited before based simply on its signs. (FedEx)
- Nearly 75% indicated that they had told others about a business simply based on its signage. (FedEx)
- About 68% of consumers believe that a business’ signage reflects the quality of its products or services. (FedEx)
- About 67% of the consumers surveyed said they had purchased a product or service because a sign caught their eye. (FedEx)
- Nearly 60% of consumers said that the absence of signs deters them from entering a store or business. (FedEx)
- Roughly 60% of businesses reported that changing the design or enhancing the visibility of their signage had a positive impact on sales, number of transactions and profits, with an average increase of about 10%. (UC)
- Over 50% of survey respondents indicated that poor signage (e.g., poor quality, misspelled words) deters them from entering a place of business. (FedEx)
- 38% of large companies with multiple locations identified branding/image as the most important purpose of effective signage, while small firms and single establishments perceived signs to be most important for making their business stand out and for helping customers find their location. (UC)
- Legibility was chosen by both consumers and businesses as the most important characteristic of signs. (UC)
Having trouble deciding what size of letters you should have? Talking with one of our account managers will help you to decide. They will meet with you on site and will take some important factors into consideration, such as the wall space available, the type and material the letter is to be made of, your budget, and how far away you would like the letters to be visible from. The chart below will give an idea as to what size letters should be in order to clearly be seen from a certain distance.
Letter Viewing Chart
|Letter Height||Visibility Distance|
Note: The above distances will vary approximately 10% with various color combinations.