Sign Education

Whether you are an established business looking for a fresh look or some service, or a new business needing to get your name out there, we can help! No matter what your business is or how long you have been around, everyone needs to maintain their customer base and continue to attract new customers. Your signage must tell the public who you are, where you are, and what you do, all while being attractive and easy to maintain. We take pride in being able to educate our clients on how quality signage is so important to their business or organization and on the different types of signs and solutions that are available. Signs provide continuous advertising for your business, and will work for you 24 hours a day, 7 days a week. Please get in touch with us at (780) 475 – 6166 when you need any type of signage for just one location or a complete rebranding program for your multi-location business. Our friendly, committed, and professional service is here to help you grow your business!

Your brand is not just a logo, but an entire experience that affects whether or not customers will remember you and decide to do business with you. It should permeate everything you do – websites, magazine and newspaper ads, billboards, sales promotions – and your signs.

Types of Signs and Sign Terminology

Flat cutout letters

Dimensional letters cut from a broad sheet of metal or composite.



The electrified structure that secures and powers fluorescent lamps.           


Monument signs

A freestanding, low-profile ground sign.


Sign band

The area above the entrances to a tenant spaces in a multi-tenant complex where the tenants can post signage specific to their occupancy.

Awning signs

Sign mounted to a building which provides information and shelter. Awnings or canopies can be aluminum or fabric with a frame construction.

Projecting signs

Building-mounted sign installed perpendicular to the fascia of the building (appropriate mounting for double-faced sign).

Double-faced signs

Signage with two fronts, hung so that the message can be seen from either side. Used in pylon, monument, or projecting signs. These can also be single-faced.

Neon signs

Sign fashioned from continuous hollow tubing bent in the shape of letters or images, filled with gases that glow when an electrical current is passed through the tubing.

Directional signs

Signage that helps drivers and pedestrians navigate a given location, whether interior or exterior. For example, parking signs, signs featuring destinations with arrows, etc.


For electrical signs, the enclosure that holds sign elements, which may also be the structural element that is mounted on a wall or other support element.

Sign Cabinet

The enclosure of an electrical sign.The sign may include electrical components or support structure; however, the cabinet sign refers only to the frame and face.


As with directional signage, wayfinding assists viewers or travelers in finding their way to a destination, typically found in malls, airports, large stores, commercial/professional buildings.

Message centers or digital boards

Variable message sign controlled by computer or other off-site means, allowing message to be updated from a remote location, using computer software or other technology to automate the messages delivery schedule.

Time and temperature display

An electrified sign with a variable lighted message showing the current time interchanged with the current temperature, often displayed as elements in larger signs created for banks, corporations, institutions, or organizations.

Freestanding or pylon signs

Signage installed on posts or other supports that are not attached to any building or structure. A sign that stands on its own. This type of sign could be used for an individual organization or could be for a multi-business complex and have a number of “tenant” panels. A pylon sign could also contain a message center/digital board as well.


Lettering or logo image cut through the sign face and backing material and mounted or inlaid so the sign looks as if the lettering or image had been pushed through, up, and out of the sign. Sometimes push-through lettering is backlit through the sign, or the fascia of the lettering is translucent to allow lighting the imagery from behind.

Channel Letters

Three-dimensional letters, often hollow, that may or may not incorporate a light source within. Channel letters are aluminum or plastic “cans” shaped into letter forms. The term “return” refers to the sides of the can and “face” means the surface seen by the viewer. Channel letters are mounted either individually on the wall or are mounted to a “raceway” (metal frame) which is mounted to the wall.

Surveys, such as one commissioned by FedEx Office, in conjunction with Ketchum Global Research & Analytics, measured the importance of signage and its impact on consumers as they decide whether to visit your place of business, make a purchase and more, and another by the Economic Center, University of Cincinnati, measured the impact of signage on business owners in different industries.

The surveys found that

  • Nearly 76% of consumers (8 in 10) said they had entered a store or business they had never visited before based simply on its signs. (FedEx)
  • Nearly 75% indicated that they had told others about a business simply based on its signage. (FedEx)
  • About 68% of consumers believe that a business’ signage reflects the quality of its products or services. (FedEx)
  • About 67% of the consumers surveyed said they had purchased a product or service because a sign caught their eye. (FedEx)
  • Nearly 60% of consumers said that the absence of signs deters them from entering a store or business. (FedEx)
  • Roughly 60% of businesses reported that changing the design or enhancing the visibility of their signage had a positive impact on sales, number of transactions and profits, with an average increase of about 10%. (UC)
  • Over 50% of survey respondents indicated that poor signage (e.g., poor quality, misspelled words) deters them from entering a place of business. (FedEx)
  • 38% of large companies with multiple locations identified branding/image as the most important purpose of effective signage, while small firms and single establishments perceived signs to be most important for making their business stand out and for helping customers find their location. (UC)
  • Legibility was chosen by both consumers and businesses as the most important characteristic of signs. (UC)

Having trouble deciding what size of letters you should have? Talking with one of our account managers will help you to decide. They will meet with you on site and will take some important factors into consideration, such as the wall space available, the type and material the letter is to be made of, your budget, and how far away you would like the letters to be visible from. The chart below will give an idea as to what size letters should be in order to clearly be seen from a certain distance.

Letter Viewing Chart


Letter Height Visibility Distance
2″ 65′
3″ 100′
4″ 150′
6″ 200′
8″ 350′
10″ 450′
12″ 525′
18″ 750′
24″ 1000′
36″ 1500′
48″ 2000′
60″ 2500′

Note: The above distances will vary approximately 10% with various color combinations.

If you are in need of professional signs in Edmonton, then Skyline Sign Services Ltd is here for you. Visit us again at for more information about our services.




12523 60 Street NW, Edmonton, AB T5W 5J5


780-475-6166 1-877-475-6166


Business Hours

Monday – Friday | 8:00 am – 4:00 pm
Emergency after hours service available. We provide service throughout Alberta.


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